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Consider a fascinating study by a major French food manufacturer testing two different containers for a diet mayonnaise product aimed at female shoppers. Both containers held the exact same mayonnaise and bore the exact same label. The only difference was the shapes of the bottles. The first was narrow around the middle, and thicker at the top and on the bottom. The second had a slender neck but a fat, round bottom, like a genie bottle. When asked which product they preferred, every single subject - all diet-conscious females - selected the first bottle without even having tasted the stuff. Why? The researchers concluded that the subjects were associating the shape of the bottle with an image of their own bodies.
상품의 겉모습이 소비자의 선택에 영향을 미친다
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